Behind the Bowl games

Each year, Toolbox designs and manages the Valero Alamo Bowl site (www.valeroalamobowl.com) and the AT&T Cotton Bowl site (www.attcottonbowl.com). And each year we send a cadre of Toolboxers to the games to help the event staff manage game stats, upload content and track user activity. 

Above: The Valero Alamo Bowl staff sent us this memento as a token of their appreciation.

Below: Mark Broderick (our food & beverage account director) scored extra tickets for his family to see his alma mater, Texas Tech, take on Ole Miss in the AT&T Cotton Bowl in Dallas.