Toolbox tours Dallas Cowboys stadium

While calling on clients and prospects in Dallas, Toolbox was treated to a private tour of the new Dallas Cowboys mega stadium courtesy of our friends at the Cotton Bowl Athletic Association (CBAA). Toolbox president Rob Simons and marcomm director John Navarrete got a behind-the-scenes preview of the Cowboys locker rooms, posh VIP lounges, the CBAA offices, and the mighty flat screen “Jerrytron”—the largest high-def screen in the world, which hangs 90 feet off the ground and is named after Cowboys owner Jerry Jones. No question that everything is bigger in Texas.

The 74th AT&T Cotton Bowl Classic will be played at the Cowboys’ new stadium on January 2, 2010.