Paul blogs on Texas Book Festival, and the present and future of books

Toolbox Creative Director Paul Soupiset and marketing guru Bob Carlton recently presented a morning workshop on the present and future of books, new media literacy, and transmedia storytelling. Paul blogged about it this week and pointed us to a great example of a place where transmedia meets our current technological frames of reference:

"Recently on a Saturday morning in Austin, I got together with client/friend/marketing genius Bob Carlton (Austin’s expert on eBooks and the future of eReading) to present a morning workshop on the present and future of books, new media literacy, and transmedia storytelling. Our audience wasn’t a random group of conference attendees, but rather we were presenting to the board of directors of the Texas Book Festival — a brilliant, fun and creative group of book lovers who facilitate one of the premier literary events in the country, annually hosting over 200 Texas and nationally known authors.

There, Bob described a term that was new to me, one which instantly made sense. He pointed out that, when it comes to books, we are in a [read the rest of the story on soupablog]