Toolbox’s Rob Simons on digital publishing

If you've been keeping up with our blog, you’ll know that a big part of our work is helping publishers connect with their readers, and that a big part of that connection is coming up with e-reading strategies and tactics that work across multiple devices and form factors. Some of our latest work, from creating iPhone UI and UX design, to designing entire social media sites, to designing UI and UX for browser and desktop-based e-reading apps, shows we're up to the challenge.

Local columnist Alan Weinkrantz recently tapped Toolbox Studios’ Rob Simons for his opinion on the latest form factor to influence reading: the iPad:

“Rob Simons, president of Toolbox Studios Inc., is working with publishers transitioning to the digital world. After one month of using his iPad, he sees the device as one that is going to have an impact on consumer behavior in how they consume content. In showing his iPad to friends the first few days he had the device, Simons told me that he was surprised as to the number of non-techie types who would not traditionally be considered as early adapters expressing an interest in buying the iPad. He told me they liked the ease of use in checking and sending e-mail, using applications like Facebook and viewing photos.... Simons sees the notion of reading a book becoming one that is more social: you can not only read a book, but engage, comment and socialize with fellow readers.”

You can catch Alan’s entire article here on mysanantonio.com.

Alan Weinkrantz is a strategic public relations and social media adviser to U.S. and Israeli companies, and currently a guest lecturer at UTSA. Read more at alanweinkrantz.com or on Twitter: twitter.com/alanweinkrantz.

More iPad reflections from Rob Simons in our next blogpost....