We all know in the past 20 years huge changes have occurred to the internet, marketing, and especially to the consumer. But for those who are not ahead of the “learning curve” with ever-changing technology often struggle to reach the modern consumer. Nowadays, people receive information in various ways like blogs, Social Media, etc. It is a marketer’s job to […]View Post Multiple Touches In Your Marketing Strategy
Great news, Google has changed its mind on the optimal length of meta descriptions, yet again! If you detected a hint of sarcasm in that last sentence then you, like many of us, have experienced this ever-changing merry go round of a fluctuating character count. But, in an SEO’s world, what Google says goes, and we adapt. Towards the end […]View Post Meta Description Update: Short Is Back In
A successful marketing strategy requires companies to know their consumer and understand their behavior to reach them when the moment is right. Social media allows you to learn what your customers are looking for and when. Consumers are discussing brands, companies, and user experience every day on social media. Think about it, when was the last time you tweeted your […]View Post Why You Need To Have Social Media In Your Digital Marketing Strategy
Cross-media marketing is a method in which a single message is communicated to potential consumers through a variety of different media. Instead of limiting your company’s message to one channel, like television, a cross-media campaign utilizes multiple platforms, from print and social media to outdoor ads and radio. This form of marketing is more effective because it puts your company’s […]View Post Cross-Media Marketing: Easy Steps to Success
Toolbox Studios tracks the latest trends in Marketing, including Social Media. Recently, a major shift was announced that impacts Facebook Business Pages. The following are excerpts from Mark Zuckerberg’s Facebook announcement on January 11, 2018: “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put […]View Post Recent Facebook Changes
Background Toolbox Studios has partnered with WBU-San Antonio for over two years to help them increase enrollment with individuals wanting to complete their undergraduate degrees, graduate degrees, and nursing programs. The target audience consists of working individuals averaging 37 years of age and can only attend school in the evenings or online. WBU has seven campuses in San Antonio, Boerne, […]View Post Higher Ed: Wayland Baptist University
If you’ve used a web browser, you’ve almost certainly seen sites that display a lock icon in the address bar. It indicates the site has an SSL Server Certificate installed making it more secure than sites without one, but what does icon actually mean? A website with an SSL Server Certificate installed creates an encrypted connection between the website’s server […]View Post Is This Site Really Who It Says?
The audience is looking and listening, and it is up to the business to find out what they are responding to. View Post Finding Your Target Audience
Or, what the Toolbox team managed to pull off when two companies merged, and, “Oh, BTW”, needed a booth at an international trade show coming up in just seven weeks. Background A client of Toolbox Studios, in the manufacturing field, was recently acquired by a competitor. The buying company and investment capital group were impressed with the strong brand recognition […]View Post A Case Study For Hitting The Ground Running
Toolbox Studios is now a Google Partner Marketing and Branding Firm. At Toolbox, we’re always searching for ways we can learn more and get the training needed to help our clients succeed in their marketing efforts. We’re extremely proud to say we have recently earned our Google Partner badge. You may have seen the badge displayed on other websites before, but weren’t […]View Post OMGOMGOMGOMG!