The Toolbox Blog

Changes in the Google Search Algorithm

Google is in a constant state of searchability improvement—there were over 3,200 changes last year alone. Hourly, daily, weekly, and more notable “core” updates are all designed with the goal of returning relevant and useful search results to the searcher. With any Google update, search results may change.  How do Google algorithm changes impact your website? Your site ranking may go […]View Post Changes in the Google Search Algorithm

Understanding Broken Links

There are three types of broken links: Internal, Outbound and Inbound. When visitors follow links to, from, or within your site, they are expecting certain content to be available to them once they get to that page. When your site has broken links, it can affect user experience and your site could potentially lose a bit of hard-earned trust you’ve […]View Post Understanding Broken Links

The Importance of User Experience on a Website

“2 seconds is the threshold for eCommerce website acceptability. At Google, we aim for under a half-second.” —Maile Ohye, from Google on load times for websites in 2010 “The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis.” —Daniel An, from Google on load times for mobile websites in 2017 […]View Post The Importance of User Experience on a Website

Multiple Touches In Your Marketing Strategy

We all know in the past 20 years huge changes have occurred to the internet, marketing, and especially to the consumer. But for those who are not ahead of the “learning curve” with ever-changing technology often struggle to reach the modern consumer. Nowadays, people receive information in various ways like blogs, Social Media, etc. It is a marketer’s job to […]View Post Multiple Touches In Your Marketing Strategy

Meta Description Update: Short Is Back In

Great news, Google has changed its mind on the optimal length of meta descriptions, yet again! If you detected a hint of sarcasm in that last sentence then you, like many of us, have experienced this ever-changing merry go round of a fluctuating character count. But, in an SEO’s world, what Google says goes, and we adapt. Towards the end […]View Post Meta Description Update: Short Is Back In

Why You Need To Have Social Media In Your Digital Marketing Strategy

A successful marketing strategy requires companies to know their consumer and understand their behavior to reach them when the moment is right. Social media allows you to learn what your customers are looking for and when. Consumers are discussing brands, companies, and user experience every day on social media. Think about it, when was the last time you tweeted your […]View Post Why You Need To Have Social Media In Your Digital Marketing Strategy

Cross-Media Marketing: Easy Steps to Success

Cross-media marketing is a method in which a single message is communicated to potential consumers through a variety of different media. Instead of limiting your company’s message to one channel, like television, a cross-media campaign utilizes multiple platforms, from print and social media to outdoor ads and radio. This form of marketing is more effective because it puts your company’s […]View Post Cross-Media Marketing: Easy Steps to Success

Recent Facebook Changes

Toolbox Studios tracks the latest trends in Marketing, including Social Media. Recently, a major shift was announced that impacts Facebook Business Pages. The following are excerpts from Mark Zuckerberg’s Facebook announcement on January 11, 2018: “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put […]View Post Recent Facebook Changes

Higher Ed: Wayland Baptist University

Background Toolbox Studios has partnered with WBU-San Antonio for over two years to help them increase enrollment with individuals wanting to complete their undergraduate degrees, graduate degrees, and nursing programs. The target audience consists of working individuals averaging 37 years of age and can only attend school in the evenings or online. WBU has seven campuses in San Antonio, Boerne, […]View Post Higher Ed: Wayland Baptist University

Is This Site Really Who It Says?

If you’ve used a web browser, you’ve almost certainly seen sites that display a lock icon in the address bar. It indicates the site has an SSL Server Certificate installed making it more secure than sites without one, but what does icon actually mean? A website with an SSL Server Certificate installed creates an encrypted connection between the website’s server […]View Post Is This Site Really Who It Says?