The Toolbox Blog

Better Know Your SEO

The world of Search Engine Optimization (SEO) can be a confusing place and sometimes it can be difficult to separate the myths from the truth. That’s why it is important to understand the different types of SEO, how they can affect your rankings, and why you need to make sure your business is using the right kind.  In today’s market, it’s vital for companies to know which techniques are best for them.  Considering the amounts of money companies spend on SEO, it is important to know that you are getting a good ROI on your SEO.

Getting the most out of your SEO requires that you use the right strategy.  When it comes down to the basics there are two types of SEO, black hat and white hat.  Black hat SEO is a path that is paved with impatience.  Black hat could get you higher search rankings but breaks the rules of SEO which can get you penalized by Google.  By focusing only on search engines and not on human audiences, black hat is a quick and risky investment.  On the other hand, white hat SEO requires techniques and strategies that specifically target human audiences.  By using keywords, analytics, research, and metatags white hat SEO focuses on content for human readers.  This is considered a great long term investment because it can offer gradual rank increase over a longer period.

Social media is a tool white hat SEO often uses.  The use of social media could increase site traffic as well as brand awareness by making your business more accessible and popular.  Social media creates backlinks to your site which boost SEO.  This gives your users a direct path to your site from every social network you choose to be on.  Incorporating links can increase your rank when done correctly.  Links are looked at as votes by the source for the target.  Basically, this means that when your site is shared or recommended by another, Google sees that as a factor to increase the rank of your site because it shows credibility.  The more high quality and relevant links you have, the higher your rank will become.

User experience is also an influence on search engine ranking.  It provides an indirect but measurable benefit in ranking.  Good user experience ensures visitors perceive your site positively, share it, and visit again.  All of this can contribute to making your site rank higher.

SEO can be extremely beneficial if you do the right things.  White hat SEO may take longer, but in the long run it will prove to be the right choice.  Social media can help direct traffic to your site as well as create links that supplement your ranking.  Finally, user experience is indirect, but very crucial for your site’s visibility on search engines.