Toolbox Studios tracks the latest trends in Marketing, including Social Media. Recently, a major shift was announced that impacts Facebook Business Pages.
The following are excerpts from Mark Zuckerberg’s Facebook announcement on January 11, 2018:
“We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.
Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions. As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people”.
What does this mean for your Facebook Page?
Essentially it means quality over quantity wins. Posts that create engagement – comments and shares – will rank better than those with only “Likes.”
At Toolbox Studios, we see this as an opportunity to elevate your content in order to inspire meaningful conversation. It’s a perfect time to re-assess your message, listen to your audience base, and create content that is engaging. This means your content calendar becomes even more crucial than before. Lastly, the changes provide an educational opportunity to guide your followers through their “See First in News Feed” preferences.
Contact us if you need help with it.