The Toolbox Blog

Meta Description Update: Short Is Back In

Great news, Google has changed its mind on the optimal length of meta descriptions, yet again! If you detected a hint of sarcasm in that last sentence then you, like many of us, have experienced this ever-changing merry go round of a fluctuating character count. But, in an SEO’s world, what Google says goes, and we adapt. Towards the end […]View Post Meta Description Update: Short Is Back In

Why You Need To Have Social Media In Your Digital Marketing Strategy

A successful marketing strategy requires companies to know their consumer and understand their behavior to reach them when the moment is right. Social media allows you to learn what your customers are looking for and when. Consumers are discussing brands, companies, and user experience every day on social media. Think about it, when was the last time you tweeted your […]View Post Why You Need To Have Social Media In Your Digital Marketing Strategy

Cross-Media Marketing: Easy Steps to Success

Cross-media marketing is a method in which a single message is communicated to potential consumers through a variety of different media. Instead of limiting your company’s message to one channel, like television, a cross-media campaign utilizes multiple platforms, from print and social media to outdoor ads and radio. This form of marketing is more effective because it puts your company’s […]View Post Cross-Media Marketing: Easy Steps to Success