Great news, Google has changed its mind on the optimal length of meta descriptions, yet again! If you detected a hint of sarcasm in that last sentence then you, like many of us, have experienced this ever-changing merry go round of a fluctuating character count. But, in an SEO’s world, what Google says goes, and we adapt. Towards the end […]View Post Meta Description Update: Short Is Back In
Author: Katy Dement
Cross-Media Marketing: Easy Steps to Success
Cross-media marketing is a method in which a single message is communicated to potential consumers through a variety of different media. Instead of limiting your company’s message to one channel, like television, a cross-media campaign utilizes multiple platforms, from print and social media to outdoor ads and radio. This form of marketing is more effective because it puts your company’s […]View Post Cross-Media Marketing: Easy Steps to Success
Recent Facebook Changes
Toolbox Studios tracks the latest trends in Marketing, including Social Media. Recently, a major shift was announced that impacts Facebook Business Pages. The following are excerpts from Mark Zuckerberg’s Facebook announcement on January 11, 2018: “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put […]View Post Recent Facebook Changes
Higher Ed: Wayland Baptist University
Background Toolbox Studios has partnered with WBU-San Antonio for over two years to help them increase enrollment with individuals wanting to complete their undergraduate degrees, graduate degrees, and nursing programs. The target audience consists of working individuals averaging 37 years of age and can only attend school in the evenings or online. WBU has seven campuses in San Antonio, Boerne, […]View Post Higher Ed: Wayland Baptist University
Is This Site Really Who It Says?
If you’ve used a web browser, you’ve almost certainly seen sites that display a lock icon in the address bar. It indicates the site has an SSL Server Certificate installed making it more secure than sites without one, but what does icon actually mean? A website with an SSL Server Certificate installed creates an encrypted connection between the website’s server […]View Post Is This Site Really Who It Says?