The Toolbox Blog

Changes in the Google Search Algorithm

Google is in a constant state of searchability improvement—there were over 3,200 changes last year alone. Hourly, daily, weekly, and more notable “core” updates are all designed with the goal of returning relevant and useful search results to the searcher. With any Google update, search results may change.  How do Google algorithm changes impact your website? Your site ranking may go […]View Post Changes in the Google Search Algorithm

Understanding Broken Links

There are three types of broken links: Internal, Outbound and Inbound. When visitors follow links to, from, or within your site, they are expecting certain content to be available to them once they get to that page. When your site has broken links, it can affect user experience and your site could potentially lose a bit of hard-earned trust you’ve […]View Post Understanding Broken Links

A Case Study For Hitting The Ground Running

Or, what the Toolbox team managed to pull off when two companies merged, and, “Oh, BTW”, needed a booth at an international trade show coming up in just seven weeks. Background A client of Toolbox Studios, in the manufacturing field, was recently acquired by a competitor. The buying company and investment capital group were impressed with the strong brand recognition […]View Post A Case Study For Hitting The Ground Running

b.wise Cabernet Sauvignon ’14

Another one we tried at High Street Wine Co. Partakers get 1-4 words to describe the wine. Maria: could be wiser Sarah: tastes like strong wine Katy: baby cab-let Shauna: soft and light, un-cab-like Stan: buyer b.ware 2 stars. But #WhatAWino Disclaimer: we know nothing about wine, except that we like to drink it. Don’t take our opinions too seriously.View Post b.wise Cabernet Sauvignon ’14

Bowling Fools

Oak Hills Lanes private party room rocks! The Toolboxers spent a recent Friday playing hookie.  Actually, playing bowling.  The verdict: we’re not very good, but we had a lot of fun. Here’s the carnage report: one wrong-way ball that got hit by the re-setter and shoved back up the alley one backward dropped ball one fall on the slippery part […]View Post Bowling Fools