We all know in the past 20 years huge changes have occurred to the internet, marketing, and especially to the consumer. But for those who are not ahead of the “learning curve” with ever-changing technology often struggle to reach the modern consumer. Nowadays, people receive information in various ways like blogs, Social Media, etc. It is a marketer’s job to […]View Post Multiple Touches In Your Marketing Strategy
Great news, Google has changed its mind on the optimal length of meta descriptions, yet again! If you detected a hint of sarcasm in that last sentence then you, like many of us, have experienced this ever-changing merry go round of a fluctuating character count. But, in an SEO’s world, what Google says goes, and we adapt. Towards the end […]View Post Meta Description Update: Short Is Back In
Cross-media marketing is a method in which a single message is communicated to potential consumers through a variety of different media. Instead of limiting your company’s message to one channel, like television, a cross-media campaign utilizes multiple platforms, from print and social media to outdoor ads and radio. This form of marketing is more effective because it puts your company’s […]View Post Cross-Media Marketing: Easy Steps to Success
Toolbox Studios tracks the latest trends in Marketing, including Social Media. Recently, a major shift was announced that impacts Facebook Business Pages. The following are excerpts from Mark Zuckerberg’s Facebook announcement on January 11, 2018: “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put […]View Post Recent Facebook Changes
If you’ve used a web browser, you’ve almost certainly seen sites that display a lock icon in the address bar. It indicates the site has an SSL Server Certificate installed making it more secure than sites without one, but what does icon actually mean? A website with an SSL Server Certificate installed creates an encrypted connection between the website’s server […]View Post Is This Site Really Who It Says?
Toolbox Studios is now a Google Partner Marketing and Branding Firm. At Toolbox, we’re always searching for ways we can learn more and get the training needed to help our clients succeed in their marketing efforts. We’re extremely proud to say we have recently earned our Google Partner badge. You may have seen the badge displayed on other websites before, but weren’t […]View Post OMGOMGOMGOMG!
Because it’s crucial to stay current with the latest changes in the SEO and SEM industry, the Toolbox digital team attended the Search Marketing Expo Advanced in Seattle last month for a deeper dive into strategy and tactics. We left SMX Advanced with new takeaways on we could make SEO and SEM work even harder for our clients. Here are […]View Post SMX Advanced Takeaways