The Toolbox Blog

Changes in the Google Search Algorithm

Google is in a constant state of searchability improvement—there were over 3,200 changes last year alone. Hourly, daily, weekly, and more notable “core” updates are all designed with the goal of returning relevant and useful search results to the searcher. With any Google update, search results may change.  How do Google algorithm changes impact your website? Your site ranking may go […]View Post Changes in the Google Search Algorithm

Understanding Broken Links

There are three types of broken links: Internal, Outbound and Inbound. When visitors follow links to, from, or within your site, they are expecting certain content to be available to them once they get to that page. When your site has broken links, it can affect user experience and your site could potentially lose a bit of hard-earned trust you’ve […]View Post Understanding Broken Links

The Importance of User Experience on a Website

“2 seconds is the threshold for eCommerce website acceptability. At Google, we aim for under a half-second.” —Maile Ohye, from Google on load times for websites in 2010 “The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis.” —Daniel An, from Google on load times for mobile websites in 2017 […]View Post The Importance of User Experience on a Website